These City Walls

25 NEW MURALS across San Francisco

in honor of the 25th anniversary of the LS&Co. Community Day

Levi Strauss & Co. unveiled “These City Walls,” an initiative to commission 25 new murals across San Francisco in honor of the 25th anniversary of the company’s Community Day. This project is part of the company’s ongoing effort to support revitalization in the city by making grants to local organizations, mobilizing employees for volunteering, and partnering with like-minded companies and non-profits.

In addition to kicking off the mural project, as part of the 25-year tradition, nearly 600 San Francisco-based LS&Co. employees are volunteering with 20 different nonprofits across the city on May 8, and the company is distributing more than $150,000 in grants to those organizations.

LS&Co. is launching “These City Walls” in partnership with 1AM Projects and local artists to bring 25 vibrant murals to neighborhoods across San Francisco over the next year, transforming blank and blighted areas into living works of art that reflect the rich resiliency, diversity, and culture of the city. In the upcoming months, these new murals will be created in collaboration with local artists, nonprofit organizations, Community Benefit Districts (CBDs), small businesses, and community members to celebrate and transform San Francisco neighborhoods. Artists will work closely with the communities before they begin painting, integrating residents’ ideas into their efforts to beautify neighborhoods.

The first 10 murals will be located in the Financial District, Union Square, Tenderloin, SOMA, East Cut, Potrero Hill, and Japantown, starting with a project that involves refurbishing "West Coastin,’" a mural originally painted in 2011 in Potrero Hill. This well-known mural, which captures the spirit of California and the Bay Area, will stand 85 feet wide by 25 feet tall and be visible to roughly 150,000 drivers on the 280 freeway every day, along with residents of Potrero Hill and the Dogpatch.

These murals are an extension of LS&Co.’s longstanding commitment to the town in which it was founded in 1853. In 2023, LS&Co. doubled down on its support for its hometown through philanthropy and volunteerism. Over the past two years, LS&Co. has provided more than $1.2 million to nonprofits and organizations supporting the city’s arts, culture, and revitalization, and its employees have volunteered nearly 4,700 hours. In 2024, LS&Co. also worked with Gap Inc., JPMorgan Chase & Co., Visa Inc., and Wells Fargo and Co. to launch the Downtown Volunteer Coalition with the goal of revitalizing downtown through employee volunteerism.

 FAQs

  • Email us at daniel@1amprojects.com and please read the rest of the FAQ as it might answer your question.

  • We are committed to maintaining the mural long-term. It will be periodically cleaned and restored as needed to ensure its beauty and longevity. The community is encouraged to report any issues or damages.

  • You can follow us on our Instagram account and visit our website for regular updates on the project’s progress, upcoming events, and how funds are being used. We’ll also send out email newsletters to keep supporters informed.

  • Yes, if you're interested in donating materials, please contact us directly. We're looking for items such as paint, brushes, scaffolding, and other supplies that will help reduce project costs. Your donation of materials is just as valuable as a financial contribution!

  • For the Raffle: Raffle winner will be announced at the end of the fundraising period.

    For the Tote: The tote will be shipped shortly after purchase. Each tote is hand-painted by our muralists

    For the Print: Once the mural is completed, we will take a photo of the final artwork and print it on high-quality paper. Each print will be hand-embellished and signed by the muralists. After this, we will carefully package and ship the print to you. Please allow two weeks after the mural's completion for delivery.

    For the Woodcut Artwork: We will begin working on your custom woodcut artwork as soon as we receive your donation.

    For the Workshop: We will coordinate the timing of your workshop based on your preferences and the availability of our team. Once we receive your donation, we will reach out to you directly to schedule the workshop at a time that works for you. Please expect to be contacted within days to confirm the details.

    Thank you for your support, and we can’t wait to share these exclusive items and experiences with you!