These City Walls

25 NEW MURALS across San Francisco

in honor of the 25th anniversary of the LS&Co. Community Day

Levi Strauss & Co. unveiled “These City Walls,” an initiative to commission 25 new murals across San Francisco in honor of the 25th anniversary of the company’s Community Day. This project is part of the company’s ongoing effort to support revitalization in the city by making grants to local organizations, mobilizing employees for volunteering, and partnering with like-minded companies and non-profits.

In addition to kicking off the mural project, as part of the 25-year tradition, nearly 600 San Francisco-based LS&Co. employees are volunteering with 20 different nonprofits across the city on May 8, and the company is distributing more than $150,000 in grants to those organizations.

LS&Co. is launching “These City Walls” in partnership with 1AM Projects and local artists to bring 25 vibrant murals to neighborhoods across San Francisco over the next year, transforming blank and blighted areas into living works of art that reflect the rich resiliency, diversity, and culture of the city. In the upcoming months, these new murals will be created in collaboration with local artists, nonprofit organizations, Community Benefit Districts (CBDs), small businesses, and community members to celebrate and transform San Francisco neighborhoods. Artists will work closely with the communities before they begin painting, integrating residents’ ideas into their efforts to beautify neighborhoods.

EDITED FROM PR ABOVE

“These City Walls” is a partnership with Levi Strauss & Co.. and 1AM Projects to bring 25 vibrant murals to neighborhoods across San Francisco, transforming blank and blighted areas into living works of art that reflect the rich resiliency, diversity, and culture of the city. These new murals will be created through partnerships with local artists, nonprofit organizations, Community Benefit Districts (CBDs), small businesses, and community members to celebrate and revitalize San Francisco neighborhoods. We will work hand in hand with these communities to amplify their voices, creating murals that inspire positive change.

LS&Co. unveiled “These City Walls,” as part of the company’s ongoing effort to support revitalization in the city by making grants to local organizations, mobilizing employees for volunteering, and partnering with like-minded companies and non-profits.

The journey of West Coastin’ began back in 2011, when 1AM co-owner, Toro, first designed and painted the mural. The large freeway facing wall was ambitious, the idea even bigger, but the scale didn’t quite work out as planned. What was meant to say “West Coastin’” was shortened to just West Coast. What started as a compromise quietly became a legend, a daily landmark for San Francisco and the hundreds of thousands of 280 freeway commuters.

For years, it stood as a beacon of West Coast culture and mindset until the pandemic hit. In 2016, the building changed hands, the wall was waterproofed, and the mural was erased. For years, we tried to bring it back, but every effort with new owners and businesses fell short.  We thought the wall and the mural’s spirit was lost forever.

Then came the comeback. When new tenant Mista took over, they not only embraced our story, but cheered for its return.  Mista even invited us to add more artwork across their exterior space, turning setback into opportunity. With their support, we could finally restore the mural, this time with its full name and an update.

In 2025, the final piece of the puzzle came when Levi’s stepped in to fund the project with the These City Walls project. With their backing, the mural was reborn as West Coastin’, corrected, restored, and more meaningful than ever.

This isn’t just paint on a wall. It’s a story of resilience, community, and second chances. A reminder that on the West Coast, nothing ever fades if there is passion and people for it.

 FAQs

  • Email us at daniel@1amprojects.com and please read the rest of the FAQ as it might answer your question.

  • We are committed to maintaining the mural long-term. It will be periodically cleaned and restored as needed to ensure its beauty and longevity. The community is encouraged to report any issues or damages.

  • You can follow us on our Instagram account and visit our website for regular updates on the project’s progress, upcoming events, and how funds are being used. We’ll also send out email newsletters to keep supporters informed.

  • Yes, if you're interested in donating materials, please contact us directly. We're looking for items such as paint, brushes, scaffolding, and other supplies that will help reduce project costs. Your donation of materials is just as valuable as a financial contribution!

  • For the Raffle: Raffle winner will be announced at the end of the fundraising period.

    For the Tote: The tote will be shipped shortly after purchase. Each tote is hand-painted by our muralists

    For the Print: Once the mural is completed, we will take a photo of the final artwork and print it on high-quality paper. Each print will be hand-embellished and signed by the muralists. After this, we will carefully package and ship the print to you. Please allow two weeks after the mural's completion for delivery.

    For the Woodcut Artwork: We will begin working on your custom woodcut artwork as soon as we receive your donation.

    For the Workshop: We will coordinate the timing of your workshop based on your preferences and the availability of our team. Once we receive your donation, we will reach out to you directly to schedule the workshop at a time that works for you. Please expect to be contacted within days to confirm the details.

    Thank you for your support, and we can’t wait to share these exclusive items and experiences with you!