West Coastin’ Mural in San Francisco

The journey of West Coastin’ began back in 2012 in the Dogpatch neighborhood, when 1AM co-owner Roman Cesario first designed and painted the mural. The large freeway facing wall was ambitious, the idea even bigger, but the scale didn’t quite work out as planned. What was meant to say “West Coastin’” was shortened to just West Coast. What started as a compromise quietly became a legend, a daily landmark for San Francisco and the hundreds of thousands of 280 freeway commuters.

For years, it stood as a beacon of West Coast culture and mindset until the pandemic hit. The building changed hands, the wall was waterproofed, and the mural was erased. For years, we tried to bring it back, but every effort with new owners and businesses fell short.  We thought the wall and the mural’s spirit was lost forever.

Then came the comeback. When new tenant Mista took over, they not only embraced our story, but cheered for its return.  Mista even invited us to add more artwork across their exterior space, turning setback into opportunity. With their support, we could finally restore the mural, this time with its full name and an update.

The final piece of the puzzle came when Levi’s stepped in to fund the project with the These City Walls project. With their backing, the mural was reborn as West Coastin’, corrected, restored, and more meaningful than ever.

This isn’t just paint on a wall. It’s a story of resilience, community, and second chances. A reminder that on the West Coast, nothing ever fades if there is passion and people for it.